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Choosing the Right Donation Box |
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Choosing the Right Donation BoxPlacing a donation box in a high-traffic area can be an effective way to raise money for and spread awareness about a cause; when it comes to selecting a donation box, you have several options. The choice you make should vary depending on your needs and ultimate goals. Here are a few things to consider:
SizeHow fast do you expect your box to fill up? How frequently are you able empty the coffer? This may not seem like a big consideration, but a small box that requires frequent emptying can present a hassle, and constant interruptions can cut into the amount of money collected. At the same time, overshooting your mark and using a large box for a small promotion can hurt your efforts, and lead potential donors to think there is a reason donations are sparse. Choose wisely.
Space for a Sign?Do you have room to include a sign? A plastic donation box with an attached sign holder can work wonders to attract potential donors by making it easy for them to learn more about the cause. If the cause is obvious, or you are informing people in another way, you may not need the attached sign holder. Decide in advance.
Lock vs. No LockA lock on your donation box can be a good way to keep donations secure. When it comes to money, it is better to be careful, particularly when the money is not your own. This goes double when a donor is entrusting you to deliver his or her money to a good cause. In some cases, however, a simple box without a lock may convey a more trusting atmosphere, and encourage more people to donate. Choose based on the space – locks for open areas, no locks for secure ones.
Clear vs. OpaqueA clear donation box is a good choice for most promotions. It creates transparency between donors and the person collecting, and lets people see where their money is going. Literally. Likewise, in any fundraising effort, the snowball affect applies; if people see others have given money, they are more likely to add to the pile. However, in cases where more discretion is required, or it is unsafe to have a pile of cash out in the open, choose an opaque donation box.
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