We’ve all seen donation boxes for everything from funding at museums to cash donations for local families facing huge medical bills. There are dozens of reasons to raise money through donations and just as many places you can put donation boxes, such as offices, public buildings, local businesses, and just about anywhere that sees plenty of foot traffic.
Even if you get prime placement, however, the success of your fundraising efforts can be affected by the kind of donation boxes you use, where you put them, and how you handle them. Here are some do’s and don’ts to keep in mind:
Do Use See-Through Boxes
It’s human nature for people to enjoy putting money in a donation box and watch it add up. Many times children ask to put the money in and watch it fall through. All in all, people are more likely to donate if they can see others have given money already.
Do Look for Areas With Lots of Traffic
Near cash registers are prime locations – a lot of people will drop in their loose change. In museums, parks, and zoos, donation boxes located near favorite displays will get results. If there is a new and exciting addition, put up a donation box.
Don’t Skimp On the Display
People want to know where their donations are going. Take the time to include some information on how the money will be used. It doesn’t have to be detailed, but it must look professional and neat. Hand-written, sloppy labels can be a turn-off. It’s easy to print out something professional looking on any home computer for a small group. Crisp lettering and a clear message will encourage greater giving.
Don’t Make The Box Too Complicated
This affects access for donors and the people who have to empty them. Keep in mind donations can add up quickly so you’ll want volunteers to be able to empty the donation boxes conveniently. Difficult locks or oversized, complicated displays are discouraging and time-consuming. The same thing goes for donors – they should be able to tell at a glance it’s a donation box and reach it easily.
Do Offer Something in Return
Place a small brochure, stickers, information about your organization, or some other takeaway item next to your donation box as a “thank you” to donors. This thoughtful gesture will lend validity to your cause and give you some free publicity. It can also help spread the word about your need for donations.
Keep these tips in mind and with any luck, your donation boxes will fill up with generous contributions to help your organization’s fundraising efforts. Good luck!
