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Four Places Restaurants Should Never Put Signs |
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Every restaurant manager wants to let customers know about daily specials and the hot new drink from the bar, but there’s a fine line between advertising and annoying when it comes to signs. Tastefully placed restaurant sign holders with relevant information can be great for increasing sales and getting more people interested in a particular specialty or dessert, but beware of overdoing it. To help you in your efforts, below is a list of places NEVER to put signs, along with some tasteful alternatives. Enjoy the read, and best of luck in business!
- Never put oversized restaurant sign holders on intimate tables for two. If customers can’t sit comfortably at the table after you’ve served their dinners and drinks without bumping elbows into the sign, it’s too big for the table. It’s tempting to want something large so you can say more, but you’ll have a more positive impact with something small (perhaps a 4”x6” sign) with a simple message. If the smaller version is still too big, forgo the sign altogether.
- Don’t put signs on the front door of your restaurant. If it’s a glass door, let people have an unobstructed view of the interior so they can get a feel for the décor and ambiance of your establishment. It also helps if people can see others enjoying your food. If your front door is solid, you still don’t want to clutter it up with signs – a clean, fresh, and inviting look is important. An alternative to placing signs on the front door is to use an attractive signboard just inside the entrance, near the hostess station. This is an excellent place to list specials and welcome your guests.
- Never tape signs in the windows of your restaurant. Guests prefer an unobstructed view out the windows while dining and tape looks tacky. If you want to place smaller signs around the room to remind customers of upcoming events or weekly specials, consider mounting restaurant sign holders in key locations on the walls instead. You can slide your advertisements in easily and the sign holder will protect them from food spatters and handling. Good locations for mounting are near entrances and exits, next to restrooms, above tables on walls, and next to hand dryers or towel dispensers in the restrooms.
- The same rule holds for the exit as the entrance – don’t make it awkward with a ton of signs. There are nice easels you can put in the corner to hold a simple “Thank you, please come back soon” message, or a note about your next big event, but don’t place an oversized sign in the middle of a glass exit door. Keep it simple.
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